Why brands should be more pushy with their social media
How do you, as a brand, engage me, as a disengaged person with what I'd consider to be better things to do with my social time than talk about your brand? I've been thinking about this...
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Using social media for customer engagement
One of social media’s greatest benefits to brands is the ability to scale up customer engagement for value creation. The most intimate and valuable type of interaction was until recently facilitated...
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Omnichannel or Omnishambles?
Omnichannel is a slightly unfortunate name for a piece of marketing jargon, particularly with the recent addition to the Oxford English Dictionary of The Thick of It-inspired neologism ‘Omnishambles’....
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Being banned in Singapore is better than sex for AshleyMadison.com
It’s pretty easy to get massive viral PR in Singapore and increase customer engagement. Create a website that specialises in adultery. “Bring it” to Singapore. Let the politicians, facebook and public...
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Infographic: Customer engagement pays
It’s a question oft asked by marketers and brands alike: ‘Is this customer engagement malarky translating into actual hard cash?’ Research by Rosetta Consulting suggests it is worth putting the...
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How to improve customer engagement through social
Is social just another way to broadcast at people? Ask anyone who works in social and they’ll inevitably tell you that they want deeper, richer engagement with their customers. But look at the...
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